- Thambbi Restaurants
- Branding & Communication Design
- Re-branding & designing communication for Thambbi’s chain of restaurants
Thambbi is a South Indian restaurant chain, with 9 outlets in Mumbai and 1 in Pune. While the name itself translates to ‘brother’ in Tamil, the challenge was to strengthen its position as an authentic South-Indian restaurant chain. We started off with the main identity of the brand- the logo. We borrowed from the shapes of food, and the many colours and elements associated with South India. The rebranding exercise was followed by a new menu card design to enhance the overall experience of the restaurant.
A little playfulness on the pronunciation of ThaMbbi, was manifested in the logo with the letter ‘M’ being in caps. A clean and playful green logo design, one can easily identify an authentic South Indian restaurant from a distance. Part of the rebranding exercise, we also made recommendations with regards to using the mascot at the entrance as well as a miniature being used when the bill is presented. The rebranding exercise was completed with a new menu card design to enhance the overall experience in the restaurant.