Socranos Gravity
- Socranos
- Strategy & Packaging Design
- Strategize & design a chocolate for the Gujarat market
Having imported chocolates for many years, Kratos Overseas decided to enter the confectionary market with its own chocolate brand-Socranos. The company discovered that the Gujarat market loved Cadbury Fuse, but abstained from picking it up because of its high price point.
As a solution to this, Gravity was born. A chocolate that tastes like Fuse, but is a lot more affordable.
Keeping this in mind, our strategy was to carefully create packaging design with the familiar memory structures already created by Fuse.
