- Rapid Rupee
- Branding Strategy & Communication
- Build the brand strategy & design communication strategy
Rapid Rupee is an online money-lending app which provides quick and convenient personal loans.
We designed its logo, keeping in mind that we needed to cue in security, optimism and progress.
Being a brand introducing itself to India, we also designed a detailed branding structure for it. One that encapsulates brand identity, character and tone of voice - a holy grail that can guide all future brand communication.