- Marico, Nihar Shanti
- Packaging-refresh for Nihar Shanti – Jasmine & Sarso variants
Hair oil as a category is cluttered with too many low-priced players and outdated designs. Nihar Shanti reached out to us for redesigning the labels that would help them not just stand out, but also convey a sense of modernity and premium-ness. While we aimed to go for a completely new look, we were also careful to ensure that it stayed relevant to the category and the Nihar Naturals family.
How could we make the humble ‘Sarso’ oil look premium while highlighting the ingredient story? Challenge accepted. We let the gold oil swoosh push the ingredients to the fore and used foiling to add a rich sheen to the pack.
We helped Nihar launch their Jasmine variant. While retaining the familiar brand elements of Nihar, we used the oil swoosh to tell the ingredient story.