Kate Spade

Being a global luxury fashion brand, Kate Spade was faced with a sudden flurry of new entrants and competition brands stealing the limelight.
We helped them reclaim their position by auditing their Instagram page and strategizing creative ways to stand out of the clutter. The first step was to build
a unique, identifiable brand identity, tone of voice and brand personality. We also helped them to identify Instagram fashion influencers/bloggers based out of Singapore.